How LTV’s Fractional CMO Drove Felina’s Digital Transformation

Despite Felina’s established retail and wholesale presence, their digital channels weren’t fully capturing the brand’s potential. Their goals were clear: expand revenue from new customers, strengthen brand identity, and improve the UI/UX of their e-commerce platform.

While their Facebook audience was strong, conversion rates from social ads lagged behind, and their overall digital strategy needed a refined approach to fully realize growth opportunities.

LTV’s approach was holistic, focusing on both immediate performance improvements and long-term strategic growth.

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• Fractional CMO Leadership: Our fractional CMO, worked closely with Felina’s internal teams on email and Google Ads, while taking full ownership of Meta’s paid media strategy, driving substantial increases in ROAS and overall revenue.

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• Paid Media Mastery: We implemented a data-driven paid media strategy for Facebook and Google Ads, building budgets and managing resources to ensure optimal performance. The result was a 4x ROAS on Facebook and a 7x ROAS on Google, driving exponential growth.

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• Email & SMS Transformation: LTV reworked Felina’s email and SMS strategy, implementing highly personalized retention campaigns. This led to a 32x ROAS from these channels, turning them into critical drivers of revenue growth.

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• Brand Messaging & Website Overhaul: LTV helped rebrand Felina’s messaging to better align with their digital strategy. We also led a complete overhaul of their e-commerce website, optimizing it for user experience and conversions.

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• Long-Term Strategy: Beyond immediate wins, LTV created a comprehensive three-year plan for Felina, designed to transition them toward hiring an internal CMO while continuing to grow revenue and brand strength.

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With LTV’s leadership, Felina’s business experienced a massive growth surge, setting them up for continued success both in the short and long term.

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Thanks to LTV’s full-stack marketing approach and fractional CMO guidance, Felina experienced a substantial revenue lift, growing from an initial startup position to a multi-million thriving business. By refining their brand, optimizing their paid media strategy, and enhancing retention efforts through email and SMS, LTV empowered Felina to scale their digital footprint and position themselves for long-term success.