Branding - Fufofa

FUFOFA: a Brand New Swimwear Revolution

The Challenge

FUFOFA, an innovative Israeli swimwear brand, had a held a game-changing product with tan-through technology, body shaping, and quick-drying features.
They faced a multitude of challenges: lacked a defined brand identity, a clear target audience, and a unique value proposition to conquer the fiercely competitive American swimwear market.
FUFOFA harbored grand ambitions of establishing themselves as a competitive swimwear brand in the US.

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The Solution

FUFOFA’s journey with LTV was remarkable, rebranding them to the new name (FUFOFA) and repositioning them as a the swimwear brand of the future, emphasizing innovation and the promise of freedom. In-depth market analysis pinpointed their US niche, resulting in a compelling UVP: pure confidence swimwear for a tan-free, worry-free, distraction-free and playful day every day.

Our expert team scripted their brand narrative into a comprehensive brand book guide outlining their: identity, values, story, messaging and identified their target demographic.

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Check Out Some of Our Wins

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In Their Words:

What It’s Like to Partner With LTV

Mark Corrado
Leading Lady President

"LTV has been great at helping us identify our goals, and getting us focused on the best ways to achieve them. They’ve helped many other companies, and their experience in digital marketing has made a tremendous impact to our company."

Omer Kafri
Founder

"LTV quickly positioned Subderma in a competitive market, creating all our website copy and guiding our web design. Their strategic direction, backed by rock- solid data and strategies, helped us align our identity and effectively communicate our story for new markets, leading to a successful entry into the US. We couldn't be happier with the results."

William Haddad
Founder and CEO

"Margo and her team at LTV Approach are amazing marketers and offer an array of services that help businesses explode their growth and revenue. From Sales funnels, Facebook ads and email the LTV team is the right team to scale your business to the next level."

Barbara Shears
Marketing & Ecommerce Director

"LTV really turned our ecommerce around at Leading Lady. Their work on our strategy, branding, and marketing campaigns helped us boost revenue and keep our brand consistent. They felt like part of our team, driving our success with their data-driven insights."

Rick Reichmuth
Weatherman Founder

"LTV completely turned things around for us at Weatherman. Our email revenue soared by over 500%, and they unlocked new opportunities on Google and Meta. In just three months, we went from unprofitable to thriving, all while elevating our brand’s look and feel. Thanks to LTV, we’re in a much stronger place."

Robert Gardner
VP of sales

"In all our planning and building over the years, we never thought we could reach such lofty revenue goals in such a short amount of time. We are exceedingly satisfied with the tremendous value our initial investment with LTV Approach has created."

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Felina saw 900% yearly growth after they reached out to LTV.

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$800M Revenue

In only 4 years since shapewear launched, we have disrupted the industry with over 9M customers.